25 RULES OF SCALING BUSINESS

  • 1. Cashflow is Oxygen.

    The next 24 rules only really matter if you have oxygen in the tank. Stay lean for as long as possible.

  • 2. Don't scale what isn't working

    Growth exposes weaknesses - so nail your product, team & basics before pouring fuel on the fire. Test, learn, iterate then scale.

  • 3. Your Product is the Brand

    No amount of storytelling can fix a weak product

  • 4. Focus is a multiplier

    Clarity beats everything. Be brave enough to make choices and do one thing bloody well. Narrow focus = Bigger results.

  • 5. Category Context Matters

    You don’t grow in a vacuum. Know the category you play in and its codes. Only then can you break them.

  • 6. You're not scaling a business, you're scaling decisions

    ix how decisions get made and who makes them. Then go faster.

Make It